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浙江电视台国际频道是以海外华人华侨为主要受众目标，以资讯、经济、服务为主要播出内容的海外综合性电视频道，首播6小时，24小时不间断播出。浙江电视台国际频道突出地域特点，着力打造符合浙江经济特点的品牌栏目，追求同质媒体的差异化生存，节目包容了浙江广播电视集团9大电视频道的优质资源，形成国际频道的核心竞争力。
ZTV International is the 24-hour comprehensive channel with an initial broadcasting time of 6 hours and is dedicated to reporting news and information on economy and service to the overseas Chinese audience. ZTV International will strive to build itself into a brand channel in line with the economic features of Zhejiang by focusing on the regional characteristics and pursuing differentiation among the media. ZTV International provides viewers with programs selected from the best resources from the 9 television channels of Zhejiang Radio and Television Group. These selectedresources will form the core competitiveness of ZTV International.